For most SaaS brands, marketing budgets are stretched thin. You’re expected to build brand awareness, educate prospects about complex products, support sales, and feed every channel with new content, all while staying lean. So when a video shoot requires budget and planning, many SaaS leaders assume one asset = one […]
At Brickoven Media, we believe in storytelling that drives results. When it comes to SaaS marketing, nothing beats the authenticity of a customer sharing their journey on camera. In this third blog post of our series, we’ll dive into how you can use customer testimonial videos to build trust, engagement […]
If you work in SaaS, you already know how powerful video can be in simplifying complex ideas and driving conversions. But when it comes to explainer videos vs. demo videos, which actually performs better? The truth is, both have a place in your SaaS marketing strategy, but understanding when and […]
We hear this all the time from businesses: Sound familiar? Here’s the truth: video marketing works — but only if it’s backed by strategy, planning, and execution. If your past videos didn’t deliver, it’s not because video “doesn’t work,” it’s because something was missing in the process. At Brickoven Media, […]
Our clients are always asking what they need to do to get ready for the big day when preparing to have professional video interviews filmed. We decided to put together a handy guide, which we hope helps out any business in the same situation.
Having video content on your website is no longer optional—it’s essential. In 2025, video is one of the most effective tools for building trust, educating your audience, and standing out from competitors.
If you’re a business owner or marketing manager weighing up whether to create your next corporate video in-house or hire a professional team, you’re not alone. Many companies try the DIY route, only to find that what they saved in cost, they lost in time, quality, and results. In this […]
Asking a client for a video testimonial can feel… awkward. You might worry it’s too much to ask, that it puts them on the spot, or that it’ll come off as needy. But here’s the truth: happy clients love to share their experience – they often just need a gentle […]
Video Testimonials vs Written Testimonials: What’s Changing in 2025? If you’re still relying on written reviews to win over potential customers, you’re not alone, but you might be falling behind. In 2025, the way people make purchasing decisions has shifted. With the rise of AI-generated content, growing scepticism around fake […]
In this blog, we’re going to explore how video can be your EEAT silver bullet. But first… What is EEAT? E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. In a nutshell, it’s how Google assesses the credibility and quality of your content — especially in the era of AI-generated and […]