Author: Wes Roskell

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Why Video Testimonials Outperform Written Reviews in 2025

Video Testimonials vs Written Testimonials: What’s Changing in 2025? If you’re still relying on written reviews to win over potential customers, you’re not alone, but you might be falling behind. In 2025, the way people make purchasing decisions has shifted. With the rise of AI-generated content, growing scepticism around fake […]

How Video Can Be Your EEAT Silver Bullet

In this blog, we’re going to explore how video can be your EEAT silver bullet. But first… What is EEAT? E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. In a nutshell, it’s how Google assesses the credibility and quality of your content — especially in the era of AI-generated and […]

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Top 5 Video Types For SaaS Marketing

SaaS Marketing Struggles In this blog, we will explore how video marketing can address SaaS marketing pain points and highlight our top 5 video types for SaaS marketing content. SaaS companies often develop revolutionary software tailored to specific niches, but they frequently encounter similar challenges. These include: How Can Video […]

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How To Promote Your Commercial Video Content

Having commercial video content is a fantastic asset, but its true value lies in how you utilise it to achieve conversions. Video content is a powerful tool in your marketing arsenal, but it must be integrated into a broader marketing campaign or strategy to maximize its effectiveness. So, where should […]