In today’s digital age, YouTube isn’t just competing with terrestrial TV; it’s redefining the way we consume media. From educational content to historical documentaries, scientific explorations to gaming adventures, YouTube offers a unique and diverse platform for every interest. It’s also an untapped goldmine for businesses and influencers aiming to […]
You might be wondering: why should my business care about YouTube? Whether people are looking for tips, answers, or just entertainment, YouTube has become the go-to platform for discovery, and Google wants it that way. In fact, video content now dominates search results for almost every industry. If your business […]
When it comes to winning over new customers, trust is everything. You can talk about how great your product or service is all day long, but nothing beats hearing it straight from your happy clients. That’s where video testimonials come in. They give your customers a face, a voice, and […]
The SaaS industry has never been more competitive. With thousands of new software tools entering the market each year, standing out and clearly communicating value is a constant challenge. In 2026, video marketing isn’t just a “nice to have”—it’s one of the most effective ways SaaS companies can attract customers, […]
Why Connected TV changes everything for YouTube advertising YouTube on Connected TV (CTV) is no longer a side placement. In many campaigns, it’s now where the most valuable attention lives. But CTV is often misunderstood. Brands treat it like “bigger mobile”, when in reality, it behaves much more like modern […]
Why creative is now the single biggest performance lever on YouTube In 2026, YouTube advertising has quietly crossed a tipping point. Targeting precision still matters, but creative quality now determines whether targeting even gets a fair chance to work. YouTube’s delivery system increasingly optimises for predicted viewer satisfaction. That means […]
Most YouTube advertising advice online is written either by media buyers who’ve never been on a production set, or by video teams who never see the performance data once a campaign goes live. Brickoven Media sits in the overlap. We plan, script, produce and evaluate YouTube ads with performance data […]
What Should I Put On My Business’s YouTube Channel? In this blog we give some tips on how your channel should be set up, an overview of what should be on your channel as a business, along with some content ideas.
Trying to decide what type of Youtube advert to make for your business can seem intimidating but in this blog we will give our top 3 types of video adverts and then break down what businesses suit each category.
The SaaS world moves fast. Too fast, sometimes, for video content to keep up.Yet video is where most SaaS users now expect to start their customer journey, whether that’s understanding the product, comparing tools, or booking a demo. Still, many SaaS brands create video content that never reaches its full […]