The best corporate culture films are powerful recruitment tools for businesses because they give potential employees a far more authentic, dynamic and inspiring introduction to work environments than text-based content ever could. By showcasing people, places and values at the heart of your company, a culture film helps you to attract talented job applicants who share your outlook and could be ideal additions to your team.
Corporate culture films or company culture videos are an integral part of our corporate video services. Our clients love the cinema-grade culture films we create, as this type of video enables them to stand out in the highly competitive recruitment landscape, helping to ensure top candidates don’t go elsewhere.
As one recruitment agency points out, workers’ expectations have evolved; they’re now looking for more than just traditional benefits such as a decent salary. Before applying for a job, they want to know exactly what their prospective employer has to offer, whether they’d fit in well and be able to develop their careers, and how existing staff feel about working at the company.
A professionally-made culture film offering a warm welcome to potential new recruits and outlining what the company stands for is exactly the kind of content job hunters want. That’s why company culture videos have a major role to play in businesses’ recruitment strategies and enhance corporate websites, social media profiles and YouTube channels.
Understanding What Corporate Culture Means to You
When you ask us to make a corporate culture film, we’ll devote significant time and energy to understanding what your culture means to you and conveying it effectively on screen. Forbes sums up company culture as ‘the unique character of your business’ – in other words, its personality or vibe. Our job is to capture your culture’s essence in a few minutes of film.
Corporate culture is shaped by your company’s:
- Leadership style
- Mission, goals and values
- Policies and processes
- Attitudes and behaviour
- Physical environment
It’s what you do, how you do it and why. It’s also a key differentiator, i.e. a unique feature that sets you apart from other organisations.
When trying to describe your culture, a great starting point is to decide where it sits in relation to the four established types of corporate culture. Which one best reflects your business’s personality?
- Clan culture – focuses on coaching/mentoring, participation and loyalty
- Create culture – innovative, flexible and fast-paced
- Compete culture – creates a high-pressure, exciting, target-focused atmosphere
- Control culture – formal, hierarchical and efficient
A Strong Culture Matters More than Ever
With the rise of remote/hybrid working, more companies competing for top employees, and people increasingly seeking life-enhancing jobs, corporate culture matters more than ever. In the words of the employee engagement experts at Achievers: ‘when your culture thrives, your business will follow’. A strong, positive culture makes work a pleasure instead of a chore – and boosts your appeal to the most talented job hunters.
You’re proud of your company, know it’s a special place to work and want to recruit skilled individuals who’ll contribute to its success. An engaging corporate culture film is the perfect way to promote your business and capture potential new hires’ attention.
What Company Culture Videos Include
Corporate culture films are usually less than three minutes long so benefit from being precise and punchy.
As a general guide, this type of corporate video:
- Outlines your company’s purpose and approach
- Highlights employees’ experiences in video testimonials (‘Get to Know Summize’ is a fantastic example of our work in this area)
- Showcases your premises and employee interaction
- Concludes with a ‘call to action’ for potential new recruits
Visual interest can be enhanced with green screen work, animated text/graphics and slick editing.
Why This Type of Film Attracts Great Prospective Employees
Your company culture video could transform your recruitment process because it’s designed to:
- Make a superb first impression on potential applicants – you’re so passionate about your business that you’ve made a film about it.
- Build trust and confidence in your company – you’re opening your doors and sharing an accurate view of your work environment.
- Give people a more emotive, memorable experience than text can in order to create a sense of connection between them and you.
- Act like a filter – viewers who don’t chime with your culture are unlikely to contact you.
Create an Unforgettable Corporate Culture Film
Our top-flight corporate video production team in Manchester will manage the whole process of making your unforgettable corporate culture film, including planning, scripting, filming, editing and more.
Revolutionise recruitment at your business with corporate video services from BRICKOVEN Media – call 0161 327 3799 today to get started.
