If you’re a business owner or marketing manager weighing up whether to create your next corporate video in-house or hire a professional team, you’re not alone. Many companies try the DIY route, only to find that what they saved in cost, they lost in time, quality, and results.
In this guide, we’ll walk you through a side-by-side comparison of DIY vs. professional video production, share insights from our work with Manchester businesses, and explain why hiring a team like Brickoven Media is often the smarter long-term move.
What Is a Corporate Video?
A corporate video is any video content created to represent your business or brand. This can include:
- Brand introduction or company profile videos
- Client testimonials and case studies
- Product or service explainer videos
- Internal training or recruitment films
- Event coverage or behind-the-scenes footage
These videos are often used on websites, social media, paid ads, or internal platforms. And when done right, they’re one of the most powerful tools you can use to build trust, explain complex ideas, and drive action.
According to Wyzowl’s 2025 Video Marketing Report, 84% of marketers say video has helped them increase sales.
DIY Video vs. Professional Production: A Side-by-Side Comparison
| Feature | DIY Video | Professional Video |
| Upfront Cost | Low (but may require buying gear) | Higher, but includes everything |
| Time Investment | High learning curve, revisions | Minimal – handled by a dedicated team |
| Production Quality | Often inconsistent | Polished, cinematic, high-quality |
| Brand Representation | Risk of looking unprofessional | Reflects professionalism and credibility |
| Storytelling Impact | Basic or unclear messaging | Clear narrative aligned with goals |
| Return on Investment (ROI) | Often low or hard to track | High – measurable engagement and conversions |
5 Reasons to Hire a Professional Video Production Company
1. Your Brand Deserves to Look Its Best
A poor-quality video can do more harm than good. Inconsistent lighting, bad sound, and shaky footage signal amateurism, even if your product is outstanding. A pro video instantly positions your brand as credible, capable, and modern.
Learn more: Why Brand Storytelling Works
2. Save Time and Reduce Stress
DIY videos often involve hours of planning, filming, editing, and re-shooting. That’s time you could spend running your business. At Brickoven Media, we manage everything, from scriptwriting and storyboarding to editing and delivery, so you don’t have to.
Learn more about our Corporate Video Production Services.
3. Better Strategy = Better Results
Great video isn’t just about how it looks — it’s about what it achieves. We bring a strategic lens to every project, aligning video content with your goals, whether that’s more leads, higher conversions, or brand awareness.
4. Access to High-End Equipment and Talent
We use cinema-grade cameras, studio lighting, professional audio gear, and creative specialists—from directors to editors—to ensure your video grabs attention and holds it.
5. Videos Built to Convert
Our videos aren’t just beautiful—they’re built for performance. From strong calls to action to attention-holding structure, we produce content that drives clicks, calls, and conversions.
Did you know that using a video on your landing page can increase conversions by 86% compared to text-only pages? (Source: Wishpond)
Local Expertise: Video Production in Manchester
Choosing a local partner makes collaboration easier, and ensures your video is relevant to your audience. At Brickoven Media, we’ve helped businesses across Manchester tell their stories with cinematic, high-impact video.
Whether you need a single video or a full content series, our team is here to help you stand out.
“I have worked with BRICKOVEN for almost 5 years now when needing any kind of video production for our events. They are incredibly professional and go above and beyond, achieving fantastic results. They’re not afraid to speak up, take control of a shoot, direct people as needed and adapt to changes on the day producing the best results possible, making my life 100 times easier! Highly recommend.”
— Beth Whitehurst, Summize
Final Thoughts: DIY Has Its Place, But Pro Video Has Power
If you’re launching a quick internal update or testing social content, DIY might work in the short term. But when you need to make a lasting impression on clients, investors, or your wider audience, professional video is the way to go.
It’s not just a cost—it’s an investment in your brand’s future.
Ready to Create a Video That Means Business?
Let’s turn your ideas into high-impact video content. Whether you’re looking for a brand film, recruitment video, or product explainer, we’ll help you plan, shoot, and deliver a video that works.
Learn more about our Corporate Video Production services
Or get in touch today for a quote
