YouTube remains one of the most powerful discovery and brand-building platforms on the planet, and in 2026, it’s becoming more essential for businesses that want to stay visible, trusted, and top-of-mind.

Whether you’re a growing brand or an established organisation, a strong YouTube marketing strategy can help you reach more people, build credibility, and convert casual viewers into loyal customers. But the big question still comes up every week:

“What should we actually put on our business’s YouTube channel?”

This guide shares the most effective content types, smart strategy tips, and proven insights from the team at Brickoven Media, who manage, script, film, and optimise video content for brands across the UK.

Why YouTube Matters for Businesses

• Over 2.7 billion monthly logged-in users
  (Source: YouTube Press Room)
• 70% of YouTube viewers have bought from a brand after watching YouTube content
  (Source: Google Business)
• Video now appears in more than 30% of Google page one results
  (Source: Semrush)
• Short-form + long-form video combined often outperform traditional website content

YouTube is no longer “just a social platform”,  it’s a search engine, a brand builder, a sales tool, and in many cases, your customer’s first touchpoint.

What a YouTube Channel Can Do for Your Business

Here are the benefits Brickoven Media see most often when clients invest in proper YouTube strategy and production:

1. Stronger SEO & Higher Google Rankings

YouTube videos can rank on both Google and YouTube search, giving businesses an extra opportunity to appear on page one. When you link these videos back to your website, especially to service pages or case studies, you increase dwell time, brand trust, and organic visibility.

Learn more about our Commercial Video Production Services.

2. Human Connection & Higher Trust

Customers trust brands who show their faces, explain their process, and demonstrate expertise. Video puts people at the heart of your brand.

3. Showcase Your Products or Services Clearly

Rather than flat images or long paragraphs of text, video shows your product in motion and in context, making it easier for customers to imagine using it.

4. Drive Traffic Directly to Your Website

Your channel’s About section and video descriptions act like real estate for strong calls to action and links.

5. Turn Organic Content into Ads

Most brands don’t realise this: Your YouTube content can double as paid ads with a few tweaks.
Brickoven often repurposes organic videos into high-performing YouTube Ads campaigns for clients.

6. Monetisation (if you want it)

Once you hit eligibility, your channel can generate AdSense revenue. It’s rarely the main motivation for brands, but it’s a welcome bonus for high-performing channels.

Before You Create Any Videos: Set Up Your Channel Correctly

Brickoven audits hundreds of YouTube channels each year, and the same setup issues appear over and over. Here’s how to avoid looking unprofessional:

Use the right brand name

No more “kev_business_account_2017”.
Your channel should match your brand name exactly.

Upload a high-quality version of your current logo

Create a clean, modern banner image

Use 2026-standard dimensions so it displays correctly across TV, desktop, and mobile.

Optimise your About section

Include:

• a clear explanation of your brand
• a summary of the type of content you create
• links to your website and social channels
• a quick call-to-action

Add contact details

This is essential for PR teams, partners, and journalists.

Create a Great Channel Trailer

A channel trailer is your chance to hook new viewers instantly.

What to include:

• A strong introduction to who you are
• What viewers can expect from your channel
• Why they should subscribe
• What makes your business unique
• A clean, confident CTA (“Subscribe for weekly videos”)

Brickoven’s team often films channel trailers for clients who want an immediate professionalism boost. Contact us for more information.

Content Ideas That Work Brilliantly on YouTube

Brickoven Media produces content across sectors, from retail and hospitality to professional services, and these formats consistently perform the best:

1. Tutorials & How-Tos

Teach customers how to use your products, solve a problem, or get better results.

Why it works:
People search YouTube for solutions. If your brand provides them, you gain trust and visibility.

For inspiration, see YouTube’s Creator Academy on educational content

2. Product Reviews or Walkthroughs

Customers want to see products in real-world scenarios. Reviews convert exceptionally well because they show transparency and practical value.

3. Behind the Scenes (BTS)

Show your team working, your process, or the craft behind your product.

Why it works:
It humanises your brand and builds emotional attachment.

4. Video Adverts

Your channel can host both short-form and cinematic long-form adverts.

If you want examples, browse the Brickoven Media video portfolio — many of these ads double as high-performing YouTube campaigns.

5. Testimonials & Case Studies

Let your best customers explain the value you deliver. These videos rank well, convert well, and build major trust.

6. Educational / Industry Insight Videos

People trust brands that teach, not just sell.
Sharing your expertise positions you as an industry leader and builds authority.

Brickoven’s Smart YouTube Channel Tips (What Actually Works)

These tips come directly from Brickoven’s experience running channel strategy for real clients:

1. Consistency Matters More Than Frequency

One strong video per week beats five rushed uploads.

2. Repurpose Everything

Turn blogs into videos.
Turn videos into blogs.
Turn long-form videos into Reels and TikToks.
Your YouTube channel becomes the engine for all your content.

3. Use Videos As FAQs

If you get the same customer questions repeatedly, film an explanation.
This reduces support time and builds buyer confidence.

4. Share Your Videos Everywhere

LinkedIn, Instagram, websites, newsletters, don’t rely solely on YouTube’s algorithm.

5. Use Smart Playlists

Organise your videos by topic so viewers binge-watch effortlessly.

6. Always Include a CTA + Link

Drive people to your website, your portfolio, or your service pages.

Check Out One of Our Best-Performing Client Videos

Here’s a great example of what professional YouTube content can achieve:
→ Shoppertainment Management Project — YouTube Video
It’s still their number one ranked video on their channel.

Ready to Build a YouTube Channel That Actually Drives Revenue?

At Brickoven Media, we help businesses plan, script, film, edit, optimise, and strategically grow YouTube channels that deliver real commercial results.

Email us at info@brickovenmedia.co.uk or call us at 0161 327 3799.