Having video content on your website is no longer optional—it’s essential. In 2025, video is one of the most effective tools for building trust, educating your audience, and standing out from competitors.
- Google favours video content, improving your chances of ranking higher in search results.
- 91% of consumers want to see more online video content from brands (Wyzowl, 2025).
- Websites with video see visitors stay on their pages 2.6x longer on average.
In short: if you’re not using video, your competitors probably are—and they’re reaching your customers first.
Video can feel daunting at first, but it’s one of the most cost-effective ways to generate new customers, strengthen brand loyalty, and even turn your audience into advocates for your business.
So where should you begin? Here are 3 types of business video every company needs on their website:
1. Business Advert / Brand Trailer
Your business advert (sometimes called a brand trailer) is often the first impression customers have of your company. It’s your chance to showcase what makes you unique—whether through a bold, abstract concept, a story-driven customer journey, or a clear explainer that highlights your product or service.
Why it works in 2025:
- 82% of people say they’ve been convinced to buy a product or service after watching a brand video.
- Videos increase conversions by up to 80% on landing pages.
- Story-driven adverts stick with viewers long after they’ve watched, building recognition and trust.
Think about adverts you’ve seen that left a lasting impression—chances are, they weren’t just selling; they were storytelling.
Below is a great example of a story-driven advert for an SME (Small, Medium Enterprise).
Pro tip: Keep your brand trailer short (60–90 seconds) and focused on your core message.
At Brickoven Media, we specialise in professional commercial video production that delivers impact and ROI.
2. About Us Video
An “About Us” video goes beyond text on a webpage—it puts a face and a story behind your business. It shows your values, mission, and the people who make it all happen.
Why it works in 2025:
- 89% of consumers say authenticity is important when deciding which brands they support.
- Customers are far more likely to revisit and recommend brands that show their human side.
- About Us videos build trust by letting people connect with the why behind your business.
Instead of just telling people what you do, an About Us video shows them who you are. This can be particularly powerful for SMEs, where building personal relationships often drives sales.
Here’s a fantastic example of an About Us from the company North Star Coffee:
Pro tip: Keep it genuine—feature real team members and share your passion.
See how our team approaches authentic About Us videos that build trust and loyalty.
3. Video FAQs
Video FAQs are a smart way to answer common questions while showcasing your expertise. Big brands like Amazon and Microsoft use them, but they’re just as effective for small businesses.
Why it works in 2025:
- People retain 95% of a video message compared to just 10% from text.
- FAQ videos reduce repetitive customer service queries, saving time for your team.
- They position your brand as helpful, knowledgeable, and trustworthy.
Imagine a potential customer browsing your site—they can quickly find answers, feel more confident, and move closer to buying without ever needing to pick up the phone.
Video FAQs are used by the likes of Amazon, Skype and RBS to name a few. If they’re using them they must be worth doing. Below are examples of video FAQs.
Pro tip: Have your team members answer questions on camera. It humanises your business and builds personal trust.
We can help you create engaging corporate video production that includes FAQs, explainers, and more.
The Next Step: Consistent Video Content
These three types of business videos are the foundation—but the real growth comes when you create video content consistently. From customer testimonials and case studies to behind-the-scenes stories and thought leadership content, video can position your brand as the go-to choice in your industry.
If you’re ready to create high-quality videos that drive results, we’d love to help.
Get in touch today at info@brickovenmedia.co.uk or call +44 7840 349091 to start your business video journey. You can also see examples of our recent work or contact our team directly.
