What is an About Us Video?
Simply put, an ‘About us’ video is where you talk about your company, who you are, and what you do. On the surface, it’s a simple video with little cost yet fantastic value. A well thought out About Us will work wonders for your brand.
Your ‘About Us’ is a great chance to tell your story. How did you start? Why are you doing this? What makes you get out of bed every day and run your business? Show that passion and drive to everyone. It’s an opportunity to set yourself apart from your competitors and explain why and how you do things differently. It’s also a great place to break the barriers between you and your customer, showing the real person/people behind the brand and not just a faceless corporation.
Finally, it’s the perfect place to showcase your values, what do you stand for? More than ever people want to make sure they are buying from places that care about how they treat their employees, the planet and people around them.
What does an About Us Video do?
Explain your business in a friendly and up to date way. Use an About Us video to fully encapsulate your company, allowing a potential customer to understand your core values and get a much better understanding of why you do what you do. It also gives the customer a friendly face to look at, the perfect start to any transaction.
Why do you need it?
For starters, it’s a video. We know by now having video content on your website garners a much more impressive response from Google. It’s a quick and easy way for your customer to learn everything they need to know about your business or product and in a few simple mins could turn an inquisitive customer into a certain lead.
- Turn customers into fans/advocates
- Shareable – people share content they want to support
- Create leads
- Increase engagement
- Increase sales
Great About Us video Examples
Trangia Moments 2022
A perfect example of the Swedish Outdoor Brand Trangia really telling their story from the roots upward. Humble, tastefully shot, warm and inviting.
Ford – For the Builders
Ford US have created a fantastic diverse and inclusive About Us video for their YouTube channel. It really drives home Ford’s care for the wellbeing of their workforce.
Jura Whisky – Welcome to Jura
Jura Whisky created this bold and short introduction to their brand as their About Us video. It’s short, punchy and introduces the viewer to the brand’s family orientated message.
Our tips for great ‘About Us’ videos
- Show your human side – people make the place.
- Big yourselves up – no time to be modest, shout about your business and what you do.
- Script – make sure you’re putting your best foot forward and not in your mouth.
- Speak to your customers – get them to tell you why they love your brand and work that in.
- Show off your locations if you have them. Entice people into your coffee shop or offices.
- Share it about and put it on your social media accounts like linkedin, Twitter, TikTok, Facebook and Instagram. Be proud of who you are, don’t just leave it to go stale on your website.
Brickoven loves to collaborate with businesses on crafting their creative content and our knowledge and experience of each platform (TikTok, YouTube, Instagram, LinkedIn, Facebook & Vimeo) helps us get you the best value for your product.
If you want some exciting about us videos filmed, get in touch with us at info@brickovenmedia.co.uk or call us at 07840349091.
