What Is an ‘About Us’ Video?
An ‘About Us’ video is a concise, engaging piece of content that tells the story of your business – who you are, what you do, and why you do it. It’s an opportunity to humanise your brand, showcase your values, and connect with your audience on a personal level. In 2025, as consumers increasingly seek authenticity and transparency, an ‘About Us’ video serves as a powerful tool to build trust and differentiate your brand.
Why Your Business Needs One
1. Enhance Brand Trust and Authenticity
Consumers are more likely to engage with brands that feel genuine and relatable. An ‘About Us’ video allows you to put faces to your brand, share your journey, and compellingly communicate your mission and values. This personal touch can significantly enhance trust and loyalty.
2. Boost Engagement and Conversion Rates
Video content is highly effective in capturing attention and driving action. According to a study by Wyzowl, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. An engaging ‘About’ video can increase time spent on your website, reduce bounce rates, and ultimately lead to higher conversion rates.
3. Improve SEO and Online Visibility
Search engines favour websites with video content. Including an ‘About Us’ video on your homepage or ‘About’ page can improve your site’s SEO, making it more likely to appear in search results. Additionally, videos can be optimised with relevant keywords, titles, and descriptions to further enhance visibility.
4. Strengthen Emotional Connection
Storytelling through video enables you to evoke emotions and create a deeper connection with your audience. By sharing your company’s origin story, challenges overcome, and vision for the future, you invite viewers to become part of your journey, fostering a sense of community and shared purpose.
Best Practices for Creating an Effective ‘About Us’ Video
Include a Clear Call-to-Action: Guide viewers on the next steps, whether it’s exploring your products, contacting you, or following on social media.
Keep It Concise: Aim for a video length of 2-3 minutes to maintain viewer attention.
Focus on Storytelling: Narrate your brand’s journey, highlighting key milestones and values.
Showcase Your Team: Introduce team members to humanise your brand and build trust.
Highlight Customer Testimonials: Incorporate positive feedback to add credibility.
Explain your business in a friendly and up-to-date way. Use an About Us video to fully encapsulate your company, allowing a potential customer to understand your core values and get a much better understanding of why you do what you do. It also gives the customer a friendly face to look at, the perfect start to any transaction.
Examples of Impactful ‘About Us’ Videos
A great ‘About Us’ video captures your brand’s personality, purpose, and people in a way that sticks with your audience. Here are a few standout examples that do just that, including one we were proud to work on:
Trangia Moments
Swedish outdoor brand Trangia effectively tells their story from the roots upward. The video is humble, tastefully shot, warm, and inviting, providing viewers with an authentic glimpse into the brand’s heritage and values.
Summize – Contract Simplified
This is a great example of an ‘About Us’ video that merges brand storytelling with a strong visual identity. We had the pleasure of creating this with Summize – a legal tech company that makes contract management faster and smarter. The video showcases who they are, what they do, and why they care – with energy, clarity and real human connection.
Jura Whisky – Welcome to Jura
Jura Whisky created this bold and brief introduction to their brand – short, punchy, and full of character. It invites the viewer into their world, with a focus on heritage and community.
Sharing Your ‘About Us’ Video
Once your video is ready, maximise its reach by sharing it across multiple platforms:
- Website: Feature it prominently on your ‘About’ page.
- Social Media: Share on platforms like LinkedIn, Facebook, Instagram, and Twitter to engage with your audience.
- Email Marketing: Include the video in newsletters and email campaigns to provide a personal touch.
- YouTube and Vimeo: Upload to video-sharing platforms to increase visibility and reach a broader audience.
Ready to Tell Your Story?
At Brickoven Media, we specialise in crafting compelling ‘About Us’ videos that resonate with audiences and reflect your brand’s unique identity. Our experienced team will guide you through every step of the process, from concept development to final production, ensuring a seamless and enjoyable video shoot experience.
Contact us today to start your journey: email us at info@brickovenmedia.co.uk or call us at 0161 327 3799.
Let’s bring your brand story to life.