There’s a quiet misconception in YouTube advertising: That performance comes from targeting, budgets, or clever media buying. But in 2026, that’s no longer where the leverage is. The biggest driver of results is your YouTube ad script – not just what you say, but how you structure attention, emotion, and momentum. […]
In today’s digital age, YouTube isn’t just competing with terrestrial TV; it’s redefining the way we consume media. From educational content to historical documentaries, scientific explorations to gaming adventures, YouTube offers a unique and diverse platform for every interest. It’s also an untapped goldmine for businesses and influencers aiming to […]
You might be wondering: why should my business care about YouTube? Whether people are looking for tips, answers, or just entertainment, YouTube has become the go-to platform for discovery, and Google wants it that way. In fact, video content now dominates search results for almost every industry. If your business […]
Why Connected TV changes everything for YouTube advertising YouTube on Connected TV (CTV) is no longer a side placement. In many campaigns, it’s now where the most valuable attention lives. But CTV is often misunderstood. Brands treat it like “bigger mobile”, when in reality, it behaves much more like modern […]
Most YouTube advertising advice online is written either by media buyers who’ve never been on a production set, or by video teams who never see the performance data once a campaign goes live. Brickoven Media sits in the overlap. We plan, script, produce and evaluate YouTube ads with performance data […]
What Should I Put On My Business’s YouTube Channel? In this blog we give some tips on how your channel should be set up, an overview of what should be on your channel as a business, along with some content ideas.
The SaaS world moves fast. Too fast, sometimes, for video content to keep up.Yet video is where most SaaS users now expect to start their customer journey, whether that’s understanding the product, comparing tools, or booking a demo. Still, many SaaS brands create video content that never reaches its full […]
For most SaaS brands, marketing budgets are stretched thin. You’re expected to build brand awareness, educate prospects about complex products, support sales, and feed every channel with new content, all while staying lean. So when a video shoot requires budget and planning, many SaaS leaders assume one asset = one […]
At Brickoven Media, we believe in storytelling that drives results. When it comes to SaaS marketing, nothing beats the authenticity of a customer sharing their journey on camera. In this third blog post of our series, we’ll dive into how you can use customer testimonial videos to build trust, engagement […]
If you work in SaaS, you already know how powerful video can be in simplifying complex ideas and driving conversions. But when it comes to explainer videos vs. demo videos, which actually performs better? The truth is, both have a place in your SaaS marketing strategy, but understanding when and […]