At Brickoven Media, we believe in storytelling that drives results. When it comes to SaaS marketing, nothing beats the authenticity of a customer sharing their journey on camera. In this third blog post of our series, we’ll dive into how you can use customer testimonial videos to build trust, engagement […]
If you work in SaaS, you already know how powerful video can be in simplifying complex ideas and driving conversions. But when it comes to explainer videos vs. demo videos, which actually performs better? The truth is, both have a place in your SaaS marketing strategy, but understanding when and […]
If you’re a business owner or marketing manager weighing up whether to create your next corporate video in-house or hire a professional team, you’re not alone. Many companies try the DIY route, only to find that what they saved in cost, they lost in time, quality, and results. In this […]
Asking a client for a video testimonial can feel… awkward. You might worry it’s too much to ask, that it puts them on the spot, or that it’ll come off as needy. But here’s the truth: happy clients love to share their experience – they often just need a gentle […]
Video Testimonials vs Written Testimonials: What’s Changing in 2025? If you’re still relying on written reviews to win over potential customers, you’re not alone, but you might be falling behind. In 2025, the way people make purchasing decisions has shifted. With the rise of AI-generated content, growing scepticism around fake […]
In this blog, we’re going to explore how video can be your EEAT silver bullet. But first… What is EEAT? E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. In a nutshell, it’s how Google assesses the credibility and quality of your content — especially in the era of AI-generated and […]
An ‘About us’ video is where you talk about your company, who you are, and what you do. On the surface, it’s a simple video with little cost yet fantastic value. A well thought out About Us will work wonders for your brand.
SaaS Marketing Struggles In this blog, we will explore how video marketing can address SaaS marketing pain points and highlight our top 5 video types for SaaS marketing content. SaaS companies often develop revolutionary software tailored to specific niches, but they frequently encounter similar challenges. These include: How Can Video […]
An advert for the web might look similar to a TV advertisement, but in this blog, we explain a few essential advantages of the medium. First and foremost, the most common reason businesses go for a web ad is cost. There isn’t a week that goes by where we don’t […]
Many brands dismiss the idea of creating video marketing content outright. Through conversations with numerous companies, we’ve identified three recurring reasons behind this rejection: cost, time constraints, and doubts about effectiveness. While these concerns are valid, they often prevent companies from capitalizing on significant opportunities for growth and some pretty […]