Tag: video marketing

man showing distress

Why Hasn’t Video Marketing Worked For You?

We hear this all the time from businesses: Sound familiar? Here’s the truth: video marketing works — but only if it’s backed by strategy, planning, and execution. If your past videos didn’t deliver, it’s not because video “doesn’t work,” it’s because something was missing in the process. At Brickoven Media, […]

Video Testimonials - woman recording her 5-star testimonial

Why Video Testimonials Outperform Written Reviews in 2025

Video Testimonials vs Written Testimonials: What’s Changing in 2025? If you’re still relying on written reviews to win over potential customers, you’re not alone, but you might be falling behind. In 2025, the way people make purchasing decisions has shifted. With the rise of AI-generated content, growing scepticism around fake […]

How Video Can Be Your EEAT Silver Bullet

In this blog, we’re going to explore how video can be your EEAT silver bullet. But first… What is EEAT? E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. In a nutshell, it’s how Google assesses the credibility and quality of your content — especially in the era of AI-generated and […]