About the Project:
Client: My Open Water Swim
Year: 2020
Production: Swim Advert – My Open Water Swim Lake District
DIR: Wesley Roskell / Oliver Bates
DOP: Oliver Bates
The Shoot – Following the success of our previous collaboration promoting their beautiful Pennington flash location, My Open Water Swim came back to us wanting a second swim advert. The company had expanded further north to the Lake District and wanted a similar promotional video showcasing each new location, Ullswater, Windermere, Coniston and Derwent Water.
We produced the swim advert with the same high energy as the last, capturing the picturesque Lake District area, enticing swimmers from across the UK and beyond to partake in their open water swims. We decided to build around the theme of the classic ‘Wish You Were Here’ postcards. Playing on the idea that each lake was a holiday destination waiting to be discovered. Simple, yet playful.
Who is My Open Water Swim? – An outdoors company providing open water swim events for novice and experienced open water swimmers looking to develop their open water skills. Promoting health and fitness in a safe environment across the UK.
Copyright Video MY OPEN WATER SWIM
