Why Connected TV changes everything for YouTube advertising YouTube on Connected TV (CTV) is no longer a side placement. In many campaigns, it’s now where the most valuable attention lives. But CTV is often misunderstood. Brands treat it like “bigger mobile”, when in reality, it behaves much more like modern […]
Why creative is now the single biggest performance lever on YouTube In 2026, YouTube advertising has quietly crossed a tipping point. Targeting precision still matters, but creative quality now determines whether targeting even gets a fair chance to work. YouTube’s delivery system increasingly optimises for predicted viewer satisfaction. That means […]
Most YouTube advertising advice online is written either by media buyers who’ve never been on a production set, or by video teams who never see the performance data once a campaign goes live. Brickoven Media sits in the overlap. We plan, script, produce and evaluate YouTube ads with performance data […]
What Should I Put On My Business’s YouTube Channel? In this blog we give some tips on how your channel should be set up, an overview of what should be on your channel as a business, along with some content ideas.
Trying to decide what type of Youtube advert to make for your business can seem intimidating but in this blog we will give our top 3 types of video adverts and then break down what businesses suit each category.
The SaaS world moves fast. Too fast, sometimes, for video content to keep up.Yet video is where most SaaS users now expect to start their customer journey, whether that’s understanding the product, comparing tools, or booking a demo. Still, many SaaS brands create video content that never reaches its full […]
For most SaaS brands, marketing budgets are stretched thin. You’re expected to build brand awareness, educate prospects about complex products, support sales, and feed every channel with new content, all while staying lean. So when a video shoot requires budget and planning, many SaaS leaders assume one asset = one […]
At Brickoven Media, we believe in storytelling that drives results. When it comes to SaaS marketing, nothing beats the authenticity of a customer sharing their journey on camera. In this third blog post of our series, we’ll dive into how you can use customer testimonial videos to build trust, engagement […]
If you work in SaaS, you already know how powerful video can be in simplifying complex ideas and driving conversions. But when it comes to explainer videos vs. demo videos, which actually performs better? The truth is, both have a place in your SaaS marketing strategy, but understanding when and […]
The SaaS industry has never been more competitive. With thousands of new software tools entering the market each year, standing out and clearly communicating value is a constant challenge. In 2025, video marketing isn’t just a “nice to have”—it’s one of the most effective ways SaaS companies can attract customers, […]