Video is one of the most impactful, shareable, and also, one of the highest forms of ROI business promotion. Whether it’s B2C or B2B it can boost any marketing plan. Here are our top 5 ways to promote your company through video. 

1 – Showcase Customer Testimonials

Who better to sell your brand than happy customers? There is immense value in video content featuring genuine customers talking about how much of a positive impact your product or service has had on them. Putting a person not linked to your company’s name on the line to vouch for you is huge. It helps establish trust and authenticity with genuine customer satisfaction. They may also give a perspective that helps potential consumers imagine themselves using your product or service

62% more revenue can be generated by using customer testimonials regularly – Boast.io

2 – Product Explainer Videos

We recommend demonstrating your product and its features in a more accessible way than using text and images alone. Just having a wall of text may make people skip straight past your content and onto another business that uses well-produced video content to market their products. It’s easier, quicker and stays on trend with how most consumers decide to learn about products. 

IDOMOO found ‘In 2024, 83% of consumers want more video from brands’.  

This matters even more if your product or service is complex or cutting-edge. People may read a wall of text and not understand the power of your product or service, but seeing it in action in a video they can start to figure out how it can fit into their workflow.

3 – Meet the Team Videos

Humanise your brand by showing the people behind the company. Showing the people behind the brand lets the customers in, beyond the curtain. This can build brand loyalty by allowing people to connect with your company on a human level. It can also turn customers into fans of your business who will sell for you and if they gel with your brand they are more likely to share your content.

This type of content is a great example of organic marketing material that can still lead to sales and inquiries. In short, it makes a lot of sales for you. 

4 – Compelling Ad Campaigns

Eye-catching ads tell your brand’s story, place your business in front of millions of potential consumers, specifically target your ideal customer, and are ready-made for social media sharing

“55% of people watch online video every single day.” – Invideo

Having a scroll-stopping advert ensures you’re getting your brand or product in front of the most potential customers. The superpower of online adverts is that they can be very targeted to your demographic, so if you have a concise idea of your ideal customer you can make sure the ad spend only targets them, increasing your ROI.

Adverts are great for brand building too. How many adverts can you recall that have lodged in your mind from years gone by? Great adverts have long-term brand recall and are very sharable. Optimised ad campaigns also always have social media in mind from sharability to making sure the messaging and content style matches the platforms. 

One bonus benefit is that a high-quality ad campaign can create ‘out of home’ (OOH) content, further increasing the ROI. You can have a photographer on set snapping high-quality stills for billboards and magazine spreads if you want. You can also populate blogs or web content with this extra behind-the-scenes footage. 

5 – Case Studies

Craft engaging case study videos that demonstrate the impact of your products or services – demonstrating your business approach and experience visually. 

This blends a customer testimonial and a product or service explainer. Having a case study on one of your best examples of work can let a potential customer see how the product would affect them while also showcasing the implementation and celebrating the results of the use of your service.

Adding a human element, such as employees sharing stories and happy clients singing your praises, brings more authenticity than a wall of text. Live-action videos blended with animation are also more engaging and shareable, leading to higher click-through rates and better message retention

In the fast-paced world of digital marketing, one thing remains constant: sales are fundamentally about human-to-human connections. Video content is the perfect medium to bridge that gap. Whether it’s a heartfelt advertisement or engaging branded content, videos have the unique ability to tell stories, evoke emotions, and build trust with your audience. By focusing on authentic, relatable messaging, you can create impactful videos that resonate with viewers and drive meaningful engagement—ultimately boosting both your marketing and sales efforts.

Thanks for reading this week’s blog on 5 ways to promote your company through video.

If you are interested in creating some video content for your business or fancy a general chat on how video can help your marketing, generate more leads, increase sales, improve your brand awareness, or help you gain more clients, then feel free to get in touch or call us on 0161 327 3799.