While in theory your video production company could be based anywhere, there are definite benefits to choosing a local video production company. In this blog, we dive into the pros of choosing a video production company, which is local to your office.
Our local expertise
Your business will benefit from a local video production company’s knowledge of the local market. They will have a much better understanding of your region, culture, and audience which can enhance the content. Because they are local, they will have already established their networks with local talent, locations and other resources, which could streamline the production process.
At Brickoven, although we serve the whole of the UK, work with overseas clients, and have filmed abroad, We absolutely love working in Manchester. We have a massive network of crew, locations gear rentals and talent (many of who owe us favours, they know who they are wink wink). We love helping local customers as it’s work that directly benefits businesses in our community. It also cuts out travel costs, 3 am starts to get to locations and overnight stays.
Seamless communication
Any project can suffer from a little communication breakdown from time to time, ping-ponging emails backwards and forwards all through the week with an agency hundreds of miles away it’s bound to happen. With a local firm, it’s no problem to jump on a call and arrange to get in a room together, no distractions, all focused on the same project, no missed attachment or projected tone, a quick chat, and all of a sudden you realise your vision perfectly. Another benefit is our local response time, do you want to stay up till 3 am to have a video call with a video production company because they won’t want to stay up to 3am to work around you? This could make all the difference during last-minute changes or urgent requests.
Working with local business
You’re not only supporting the local economy by hiring local services, but it also helps to build community relations. You will often find that local companies have vested interests in maintaining a good reputation within their community, thus leading to a stronger commitment to quality and customer satisfaction. You may be using their services in this instance, but great relationships can last a lifetime. They may need your service in the future and may recommend your services to their network of other businesses.
Cost savings
Who doesn’t love saving money? Spending it on a few office luxuries? Anyway, you will be saving plenty of your marketing budget by using a local video production company from the lower travel costs. Significantly reduce travel expenses for the video production team (essentially your own budget). There’s also the advantageous competitive pricing; local companies often have competitive pricing compared to larger, national firms due to their lower overhead costs.
We really hope that this blog has helped you understand the benefits of using a local video production company for your marketing materials. If you would like to know more about creating bespoke videos for your brand, feel free to get in touch here or call us on 0161 3273799.
