The SaaS industry has never been more competitive. With thousands of new software tools entering the market each year, standing out and clearly communicating value is a constant challenge. In 2025, video marketing isn’t just a “nice to have”—it’s one of the most effective ways SaaS companies can attract customers, drive sign-ups, and retain loyal users.
At Brickoven, we specialise in SaaS video production, and we’ve seen first-hand how the right video strategy can transform a brand’s growth. Let’s explore why video should be at the heart of your SaaS marketing strategy this year.
The Rise of Video in SaaS Marketing
Video is now the most consumed form of online content. In fact, recent research shows included in reports by Wyzowl and Salt & Gorse state that 91% of businesses use video as a marketing tool, and 89% of consumers say watching a video convinced them to buy a product or service.
For SaaS brands, where products are often complex and abstract, video bridges the gap between software and the people who need it. Explainers, demos, and testimonials all simplify decision-making and help potential users connect emotionally with your product.
Why SaaS Companies Need Video in 2025
Here are the biggest reasons SaaS businesses can’t afford to ignore video marketing this year:
1. Simplify Complex Concepts
SaaS products can be difficult to explain with text alone. Video makes it easy to demonstrate workflows, showcase features, and highlight benefits in a clear, engaging way.
2. Build Trust Quickly
Trust is a huge factor in SaaS purchasing decisions. Customer testimonial videos and brand films put a human face behind your business, making it easier for prospects to believe in your product.
3. Boost Conversions and Qualified Leads
According to HubSpot, adding video to landing pages can increase conversion rates by up to 80%. SaaS buyers want to see the product in action before committing.
4. Strengthen SEO and Visibility
Google increasingly favours video content, with pages containing video more likely to rank higher in search results. An optimised SaaS video not only explains your product but also boosts your visibility online.
5. Improve User Retention and Engagement
Video isn’t only about acquisition—it’s also a powerful retention tool. Onboarding videos, feature walkthroughs, and update announcements help users get the most from your product and stay engaged for longer.
The Most Effective Types of SaaS Video
Not all video is created equal. Here are the formats we find work best for SaaS companies in 2025:
- Explainer Videos – Great for simplifying how your product solves a problem.
- Product Demos – Show prospects exactly how your software works in practice.
- Testimonial Videos – Social proof that reassures potential customers.
- Brand Films – Communicate your company values and vision.
- Onboarding & Training Videos – Reduce churn by helping users adopt your product quickly.
For a deeper dive into each format, see our blog post: Top 5 Video Types for SaaS Marketing.
Real Results: How Video Marketing Impacts SaaS Growth
When SaaS companies embrace video marketing, the impact can be seen across the entire funnel:
- Increased trial sign-ups thanks to engaging product demo videos.
- Reduced churn when onboarding videos help customers get started with ease.
- Stronger brand recognition through shareable, high-quality video content.
- More efficient sales cycles as prospects arrive already educated on your product.
This combination makes video one of the highest ROI marketing investments a SaaS company can make.
Ready to Invest in SaaS Video Production?
If your SaaS company is ready to cut through the noise in 2025, now is the time to put video at the core of your strategy.
At Brickoven, we specialise in SaaS video production in Manchester and further afield too, helping software companies create content that simplifies, engages, and converts. Whether you need an explainer, a product demo, or a full campaign, we’ll help you tell your story in a way that resonates.
Book a call today and let’s discuss how we can create SaaS video content that drives results.
