Why Testimonial Videos Work
Customer testimonials have long been a marketing staple - but written reviews can only go so far. In a digital world where consumers are increasingly wary of fake reviews, video testimonials deliver unmatched authenticity.
A real person. Their real story. Their real experience with your product or service. That’s what builds trust - and trust drives sales.
The Benefits of Video Testimonials
- Genuine Social Proof
A happy client on camera is far more convincing than a paragraph of text. Seeing real people speak positively about your business increases emotional connection and credibility. - Engaging & Mobile-Friendly
With most users consuming content on mobile, short-form video is now the preferred medium for learning about products and services. - SEO-Boosting Content
Google prioritises video in search rankings. Your testimonial video could be the top result for a relevant search - especially if it addresses a key problem your audience is trying to solve. - Real-Life Results
Video lets prospects see exactly how your product or service has solved problems for others - making it easier for them to picture the same results for themselves. - Strengthens Relationships
Filming testimonials is also a great way to reconnect with past clients and celebrate their wins. Plus, they get visibility and promotion too - everyone benefits.
Our 7-Step Testimonial Video Production Process
Step 1: Select Your Clients
Choose clients with compelling success stories. We recommend reaching out to several - you’d be surprised how many are happy to help.
Step 2: Intro Meeting
We’ll chat with you and your client to plan the style, tone, and filming logistics. We also confirm location, accessibility, and branding requirements.
Step 3: Location Planning
We scout or request photos of the space. If the client’s premises isn’t ideal, we can arrange a studio or professional space nearby.
Step 4: Scheduling
Once the plan is in place, we confirm a filming date that works for all parties. Simple, collaborative, and efficient.
Step 5: Filming Day
Our expert crew handles everything - lighting, sound, direction, and filming. A rep from your team can attend to guide messaging or technical details. We also capture B-roll to keep your video dynamic and polished.
Step 6: Editing & Revisions
You’ll receive a draft within a week (timelines may vary). We include 1 major and 3 minor revisions to make sure you’re 100% happy before final delivery.
Step 7: Video Marketing Support
We’ll advise on where and how to use your testimonial videos - on landing pages, LinkedIn, email campaigns, and more - to maximise reach and ROI.
When looking for products or services, having positive testimonials from clients has been proven to reassure prospective customers and nudge them towards making a purchase.
CASE STUDY: 'IONITY' FOR SUMMIZE
When legal tech company Summize needed a testimonial video featuring their client, IONITY, we stepped in to deliver a high-impact story. With IONITY’s team flying in from Germany, we organised a central Manchester studio for a smooth, efficient shoot during their conference visit.
Despite the tight schedule and no access to on-site B-roll, we got creative. Using a combination of social media assets, custom graphics, and relevant stock footage, we produced a vibrant, engaging testimonial video that thrilled both teams.
“Summize and IONITY were delighted with the result - more testimonial videos are already in production!”
Ready to Earn More Trust?
If you want your brand to come to life through the voice of your happiest clients, we’re ready to make it happen.
Book a discovery call to explore your options.
FAQs: Common Objections and Concerns
- What if my clients are camera-shy?
We’re experts at making people feel comfortable on camera. We use natural, conversational interviewing techniques - no scripts, no pressure. - How long does the process take?
Most testimonial video projects are completed within 2–3 weeks, depending on schedules and complexity. We’ll confirm timelines up front. - Do you help with the questions or script?
Absolutely. We’ll work with you to develop a question list or outline to guide the conversation and get the best responses. - What if the location isn’t suitable for filming?
No problem. We can source and book alternative filming spaces like studios or meeting rooms to suit your needs. - Can I use the video across multiple platforms?
Yes! We provide the final video in multiple formats and can create short-form versions optimised for social media. - Do I need to be there during filming?
It’s not essential, but we do recommend that someone from your team attend, especially if the subject matter is technical or brand-sensitive.