About the project:
Client: Summize
Year: 2023
Production: FY23 Kick Off event
DIR/DOP: Oliver Bates
The Shoot – We were approached by Summize to facilitate filming in London for one of their most prestigious clients, the German company Ionity – a high-power charging station network. Of course, it was a “yes!”, we travel for work and it’s all part of the fun. What we produced was an in-depth customer video testimonial for Summize to promote online and this will be followed by a suite of video testimonials for some other clients filmed later in 2024.
We sat down with Neeltje Brämer and Ferdinand Wieland to find out exactly why they chose Summize, how they successfully rolled out to 150 business users in just five weeks, and what advice they have for others looking to implement a CLM solution.
As you can see from the video above, we ended up with a beautifully shot and informative piece for Summize. Letting the customer speak about their seamless conception with the client, getting them through various pain points ramping up their production by using their CLM solution.
“Summize is a system which is easily accessible and intuitive. The implementation team did a phenomenal job and provided us with a twelve-week success guarantee. We ended up doing it in five.”
Ferdinand Wieland
Why Do Video Testimonials Work?
- Authenticity: Seeing and hearing a real person talking about their experience creates a sense of authenticity and trustworthiness. This authenticity is difficult to replicate with written testimonials alone.
- Emotional connection: Videos allow viewers to connect emotionally with the person giving the testimonial. Facial expressions, tone of voice, and body language convey emotions and sincerity better than text alone.
- Visual impact: Videos engage multiple senses, making them more memorable and impactful than written text. People tend to retain information better when it’s presented visually and audibly.
- Social proof: When potential customers see real people praising a product or service, it provides social proof and reassurance that others have had positive experiences. This can influence their decision-making process positively.
- Increased credibility: Video testimonials often feel more genuine and credible because viewers can see the person speaking. This can make the testimonial seem more reliable compared to written testimonials, which might be perceived as potentially fabricated or less trustworthy.
- Accessibility and shareability: Videos are easily shareable across various platforms, allowing satisfied customers to spread their positive experiences with a broader audience. This word-of-mouth promotion can be a powerful tool for businesses.
- Demonstration of benefits: Video testimonials can showcase specific benefits or features of a product or service in action. Seeing how someone else has benefited can be more convincing than just reading about it.
In summary, video testimonials work because they create a personal connection, evoke emotions, provide social proof, and enhance the credibility of the testimonial, ultimately influencing potential customers positively in their decision-making process.
Copyright Video BRICKOVEN MEDIA
Testimonial Videos can help educate and attain prospective clients. If you want to discuss having testimonial videos filmed, get in touch with us today at info@brickovenmedia.co.uk or call us at 0161 327 3799.
