An advert for the web might look similar to a TV advertisement, but in this blog, we explain a few essential advantages of the medium. First and foremost, the most common reason businesses go for a web ad is cost. There isn’t a week that goes by where we don’t hear the phrase “our marketing budget is low” or “how can we make this cheaper”, and we get it. As a full-service video production company, one of our goals is to help you get the most out of your budget. Let’s improve your online video advertising.
Here are a few more important factors as to why online video advertising just works…
Granular Targeting
Imagine having a magic wand that lets you speak directly to the hearts of your audience. That’s what granular targeting does for your marketing strategy. By zeroing in on specific audience segments, you can craft messages that feel personal and relevant, making your audience feel like you truly understand them. This precision not only boosts engagement and conversion rates but also ensures you’re spending your marketing budget wisely by avoiding those who aren’t interested. Plus, the insights you gain from this targeted approach are like gold, helping you refine your strategies and make smarter decisions. In short, granular targeting transforms your marketing efforts into a finely tuned symphony, creating harmonious customer experiences and driving stellar business results.
Shareability
When it comes to sharability, online ads are the undisputed champions! Imagine an ad that not only grabs your attention but also begs to be shared with friends on social media, emailed to colleagues, or sent in a group chat. That’s the magic of online advertising! Unlike traditional TV ads, which are confined to a specific time slot and audience, online ads can go viral, reaching millions in a blink. They’re interactive, clickable, and downright engaging. Plus, they come with the superpower of precise targeting, ensuring your message hits the right audience every time. And let’s not forget the cost-effectiveness and real-time analytics that let you tweak your campaign on the fly. Whether it’s a catchy video, a clever banner, or a sponsored post, online ads offer endless creative possibilities. So, why stick to the old-school TV when you can have a dynamic, shareable, and highly effective online ad?
Direct response
Embedding links in online video ads can greatly enhance your digital marketing efforts. These links make your videos more interactive, encouraging viewers to click through to additional content or make purchases directly from the video. This seamless experience boosts user engagement and conversion rates. Additionally, embedded links provide valuable analytics, helping you understand which parts of the video are most effective. They also improve your website’s SEO by increasing user time on the site and reducing bounce rates. Overall, using embedded links in video ads can lead to higher engagement, better conversions, sales, and improved SEO.
Analytics
Analytics are the secret sauce of online video advertising. They let you measure performance, understand your audience, and track engagement. With insights from views, watch time, and click-through rates, you can tailor content to hit the mark. Analytics also help you optimize campaigns, ensuring every penny spent is effective. By comparing different campaigns and spotting trends, you can make strategic decisions that boost ROI. Plus, engagement metrics like likes and shares show how well your content resonates. In short, analytics turn data into actionable insights, making your video ads more impactful and efficient.
A few of our fave (current online ads)
New Potatoes | Farm To Foodhall | M&S FOOD
We’re a bit biased to add this advert because our very own Oliver Bates was part of the camera crew but we love it all the same. A Beautifully shot piece of web content from one of Britain’s leading food suppliers, M&S featuring Chef Tom Kerridge.
Three: Life Needs a Big Network – Midnight Mums’ Club 30″
Shoutout to all the midnight mums (AND DADS!) out there. Here’s a wonderful advert from UK Network provider Three. Extremely simple but very effective.
Currys | Beyond Techspectations | Laptop Rage x Chromebook Plus
We’re absolute advocates for adverts which go a little wild. They’re brave, not many companies have the cojones to pull them off and they stand out more than anything else. Curry’s has made a suite of ads in the style of the one below which are well worth checking out.
James Villas Advert 2022
We can’t end this blog without blowing our own trumpet. Here’s our web advert with holiday company James Villas which was shot in sunny Spain promoting one of their beautiful Mallorca villas. If you want to read more on our adventures in Spain click here.
Interested in creating your own professional online video advert? Feel free to send us a message here or give us a call on 0161 327 3799.
