In order to make a successful brand film in 2026, businesses should focus on clarity, authenticity and high production values. This involves communicating what they stand for through compelling storytelling; establishing an emotional connection with their target market by humanising their brand; and creating a scroll-stopping experience with first-rate visuals and sound.
You’ll find insights and practical tips in this 2026 brand films guide. Plus, you can contact our brand video experts to get started on your own brand film today.
Your Digital Marketing Strategy’s Centrepiece
The Digital Marketing Institute makes clear that your brand is essentially your company’s identity and helps you to stand out. If it can ‘create a memorable and positive image in the target audience’s minds’, your business can gain a competitive edge, as Investopedia emphasises.
A brand film is a fantastic way to achieve this, as the 2026 video marketing statistics compiled by MarketingLTB suggest:
- Video accounts for 82% of web traffic
- 91% of businesses use video marketing
- Video can increase brand awareness in 96% of cases
It’s often said that everyone has a book in them, a unique story waiting to be told. Well, we believe every business has a unique story waiting to be told by a brand video. Tell yours to create an impressive centrepiece for your digital marketing strategy.
The Purpose of Brand Videos
Think of your brand film as dynamic ‘about us’ content. It’s a story-led video with a crucial purpose: to outline your company’s history, mission, values and USP in an engaging way within a few minutes. It can shape your target audience’s perception of your business, elicit an emotional response from them by explaining why you’re passionate about your work, and inspire them to become new clients/customers.
Brand films typically include video testimonials from team members and clients, staff enjoying their work, and products/services in action to show brands’ human sides and boost trust. The inspiring brand film we made for Summize features the talented people behind this fast-growing SaaS brand and explains how the business can benefit you.
Brand videos highlight what makes businesses special rather than promoting specific campaigns, so they have a long lifespan (i.e. years) and appear prominently on company homepages.
What a Brand Film Needs to Do to Succeed Now
Because the technology behind them (4K cameras, drones, etc.) has become more affordable, brand videos are now accessible to more companies than ever. However, this type of video also needs to work harder than ever to cut through the increasing ‘noise’ online.
In our experience, this means prioritising credibility, emotional weight and quality during the creative process. It’s vital for brand videos to be refreshing, impactful and memorable. If they’re only ‘surface-level’, viewers will scroll away.
For your brand film to succeed in 2026, it must pull your target market into your story and invite them to write the next chapter with you.
Practical Tips for Brand Video Success
Having discussed what your brand video needs to do, let’s consider how it can do it.
1. Develop a Solid, Strategic Brief
The following questions will help you to develop a brief grounded in strategy and purpose:
- Why make a brand film at this time – what’s the main goal? For example, to illustrate your brand’s development or a change in direction.
- What do you want viewers to remember? It’s vital to know how you want your brand video to position your company and what its key messages/takeaways are.
2. Take a Story-Led Approach
If your target audience trust and care about your brand, they’ll want to support you. ‘One of the best ways to forge these emotional bonds is to craft and communicate a compelling brand story,’ explains the Guardian.
A script provides a helpful framework for an engaging, emotive narrative, while sprinkling off-the-cuff moments here and there will make your brand video more authentic and moving.
3. Plan How You’ll Repurpose Your Brand Video
Well before filming begins, you should decide how you’ll repurpose your brand video so you can ensure versatility is baked into it for maximum reach. You might want a shorter version for pitches and vertical edits for Instagram reels, for instance.
4. Hire a Full-Service Video Production Team
When you want your brand film to be as successful as possible, it makes sense to collaborate with a full-service UK video production company that will guide you from initial idea to completion.
We bring superb storytelling, immersive visuals and sound, and editing flair to all our work.
For first-class brand videos, call BRICKOVEN Media in Manchester on 0161 327 3799 today.
