Asking a client for a video testimonial can feel… awkward. You might worry it’s too much to ask, that it puts them on the spot, or that it’ll come off as needy.
But here’s the truth: happy clients love to share their experience – they often just need a gentle prompt, the right framing, and a clear idea of what’s involved.
And if you’re wondering whether it’s worth asking for a video instead of written feedback, it absolutely is. Video Testimonials Outperform Written Reviews in 2025 for good reason, especially when it comes to building trust and converting prospects.
In this post, we’ll show you how to confidently ask for a testimonial video without it feeling uncomfortable, for you or your client.
Why Ask for a Video Testimonial?
Video testimonials do far more than written reviews. They:
- Build trust faster with potential clients
- Showcase your work in action
- Add social proof to your website and social media
- Improve SEO and conversions
If you’ve just wrapped up a successful project, asking for a testimonial is not only reasonable, it’s good business sense.
1. Ask at the Right Time
Timing is everything.
The best moment to ask for a testimonial is:
- After a successful project wrap-up
- When the client is visibly pleased or has given great feedback
- After they’ve just hit a milestone with your help
Example:
“Hi Sarah, I’m so glad to hear the campaign results came in above target, that’s amazing news! I was wondering if you’d be open to sharing your experience in a short video testimonial?”
Asking when they’re still buzzing from success makes a “yes” far more likely.
2. Start with a Compliment (and Be Honest)
People are more likely to say yes when they feel valued.
Try this approach:
“You’ve been such a fantastic client to work with, and I think others would really benefit from hearing about your experience – would you be open to filming a short testimonial?”
It makes them feel appreciated and positions the testimonial as a way to help others, not just promote you.
3. Explain What’s Involved (And Keep It Simple)
One of the biggest objections is uncertainty. Clients may imagine a time-consuming, awkward filming session with lights and scripts. Reassure them with clarity:
“It’s super straightforward – just a relaxed 15–20 minute chat, filmed either at your office or another location. No need to prep a script – we’ll guide you with friendly questions. We’ll make sure you look and sound great.”
You can also mention you’ll handle all the editing and polish.
4. Offer a Win-Win
If your client is in business, remind them that the video can help them too.
“We’ll include your logo and links in the final edit, so it’s great visibility for your brand as well.”
This is especially effective for B2B clients who want to showcase their own success and professionalism.
5. Give Them an Easy Out
Make it pressure-free.
“No pressure at all if it’s not the right time, I just wanted to ask as we really value your feedback.”
This keeps the relationship intact even if they decline.
6. Use Email Templates That Work
Here’s a plug-and-play email you can customise:
Client Testimonial Request Email Template
Subject: Quick favour? (You’d be amazing in this!)
Hi [Client’s First Name],
I’ve really enjoyed working with you on [Project/Service] – it’s been brilliant to see how things have come together. I was wondering if you’d be open to filming a short video testimonial about your experience?
It would just be a relaxed, unscripted chat – we’ll handle all the filming, editing and guidance, and make sure it’s polished and professional. Plus, we’d love to showcase your brand in the final video as well.
Totally understand if it’s not the right time – just let me know either way!
Thanks so much,
[Your Name]
7. Bonus Tip: Start with One Willing Client
If you’re nervous asking for your first testimonial, start with a client you know well or who’s already given you great written feedback.
Once you have a strong first video, it becomes easier to show others what the process looks like – and they’re more likely to say yes when they see the result.
8. Make it a Habit
Don’t just ask occasionally – build testimonial requests into your project process:
- Add a line in your project completion email
- Mention it during your final review call
- Include a prompt in your client feedback form
The more routine it becomes, the less awkward it feels.
FAQs: Asking for Video Testimonials
Q: What if my client says they’re not confident on camera?
A: That’s completely normal! We help them feel relaxed, guide the questions, and ensure the environment feels informal. Many clients say they actually enjoyed it.
Q: Can we do the testimonial remotely?
A: Yes, we offer remote recording setups or interviews via video call. We’ll still ensure professional quality.
Q: Should I offer an incentive?
A: It’s not essential, but a thank-you gesture (like a coffee voucher or a shout-out in the final edit) is always appreciated.
Q: What should I do if they say no?
A: Thank them graciously and ask if you can use part of their written feedback instead. Keep the door open for the future.
Ready to Turn Your Best Clients into Your Strongest Advocates?
A well-timed, thoughtful request can turn happy customers into persuasive brand ambassadors. And with the right team behind the camera, it’s easy.
Let’s chat about creating client testimonial videos that win trust and convert prospects.
