Do You Need A Web Advert?
If you’re looking for a cost-effective way to showcase your brand to thousands - if not millions - of engaged users, a web advert could be exactly what you need.
People are spending more time online than ever before. According to Promo, the average person watches over 100 minutes of online video daily. And that number is only rising.
Web adverts (or commercial video content) offer a direct and powerful way to reach your ideal customer. While the terms “web advert” and “commercial video” are often used interchangeably, a web advert is typically designed for online distribution and performance-driven results, while a commercial might also be shown on platforms like Connected TV (CTV) or in cinemas. Both aim to grab attention and inspire action - but how and where they’re seen may differ slightly.
Whether you need something built for YouTube, social media, or the growing world of CTV, our Manchester commercial video production team will help you create video content that stops the scroll and speaks to your audience.
Why Web Video Outperforms Traditional TV Ads
Better ROI - Lower production costs and cheaper ad placements mean your budget goes further.
Mobile-First Audiences – Most video content is now consumed on phones, not TVs - and that gap is growing.
Targeting - While you can target with TV, the accuracy and tools available with online video marketing far outshine those of TV, leading to a much more effective ROI.
Smarter Targeting – Online platforms offer far more advanced targeting tools than traditional TV, leading to a much more effective ROI
Measuring - Online platforms provide numerous data points to analyze ad performance. This data can be used live to adjust current campaigns or inform future ones.
Live Performance Data – Measure, adjust, and optimise campaigns in real time.
Instant Engagement – Online video removes friction: viewers see the ad, click, and convert. It’s a direct sales funnel you can track from start to finish.
Commercial Advert vs. Brand Film – What's the Difference?
While both are valuable, commercial adverts tend to be bigger in scale and focused around a unique creative concept - rather than just the brand itself. A great advert will entertain or emotionally engage viewers, making it more shareable, memorable, and wide-reaching.
That extra creativity and polish requires more time in the concept stage, more hands on deck during production, and typically a higher starting budget. But the end result? A top-tier video that sets your business apart.
Our Supplementary Services
Creative / Ideation
We love getting stuck into creative ideas. Whether you’ve got a clear concept or just a goal, we’ll help you turn it into something scroll-stopping.
- Goal-led ideas – If your company has a specific goal, this can be a very cost-effective way to reach it.e.g. James Villas wanted to appeal to a younger market - we crafted the idea, the visuals, and the delivery around that.
- Direction-led concepts – we recently created a spec ad based on a customer journey through a digital product. We examined a typical user journey, highlighted key parts of the product that the company promotes, and combined this with a heart-warming story that resonates with a broad audience.
- Collaborative development – If your marketing team already has a creative idea, we can collaborate to refine the concept into an advert, working within your budget to maximize the scope of content.
Location Scouts
Location makes a big difference - especially on larger shoots. We’ll scout it ahead of time, ensuring we’re prepared for logistics, lighting, facilities, and more.
Planning & Pre-Production
We handle every aspect of pre-production: concept development, logistics, crew sourcing, budgeting, and timelines - everything you need to hit the ground running.
Production
We bring in the right people for the right jobs - from DOPs to wardrobe to prop masters. We’ve worked with everyone from indie brands to major networks.
Post-Production
Our in-house team has cut and polished content for the BBC, ITV, Disney, and more. We cover editing, sound design, VFX, colour grading and delivery for all platforms - YouTube, CTV, VOD, you name it.
Strategy Advice
We’ll help you make sure your commercial video doesn’t just look good - it performs. From repurposing for social to optimising for ads to integrating with your wider marketing strategy - we’ve got you covered.
FAQs About Commercial Video Production
What’s the process of making a commercial video?
It’s simple. We guide you from start to finish:
- Initial Meeting – Chat through goals, ideas and timelines.
- Concept Development – We pitch ideas or refine yours.
- Budget & Scope – Once agreed, we get started (40% deposit required).
- Timeline – We confirm shoot dates, edits, and delivery windows.
- Production – We shoot, edit, and deliver on time.
What do you need from us?
We’ll agree on how involved you want to be. Whether you want to hand it all over or collaborate closely, we’ll make it work. All we need is a starting idea (even just a vague one) and someone on your team who can give timely feedback when needed.
Can you produce a commercial video within our budget?
Yes. A smaller budget just means we’ll shape the concept to fit. We’ll be upfront about what’s realistic and make sure your money is well spent.
How long does it take?
It depends on the scope. Simple projects can turn around quickly. Larger-scale productions with travel, actors, or VFX will take more time - but we’ll set clear timelines upfront so you know exactly what to expect.
Book a Call
If you’re looking for a high-quality, scroll-stopping commercial video or web advert, we’d love to hear from you. Whether you’ve got a script in hand or just an idea in your head, we’ll help bring it to life.