SaaS Video Production

SaaS companies benefit greatly from video production to showcase their products and services to potential customers. In an ever-growing and evolving space, standing out can be challenging.

SaaS companies often face difficulties such as:

• Building brand awareness
• Simplifying complex software
• Retaining users
• Showcasing new and upcoming features
• Increasing software adoption
• Generating verified leads
• Attracting the right talent

Well-crafted SaaS video marketing content can address all of these challenges and help your company shine.

We find that the most popular types of content are product explainers, brand films, and testimonials.

Product Explainers highlight and show off what sets you apart from the competition and give users insights into how your product can fit into their lives. They speed up workflows, address common pain points that your software resolves, and save users time and money.

Brand Films showcase your company, allowing customers to see how well your company aligns with their values. This builds trust and confidence in your brand.

Testimonials allow your happy customers to share how your product has transformed their businesses. They are an excellent way to build loyalty with existing customers and serve as a trust signal for potential clients.

Initial Consultation: In our initial call, we'll discuss the type of content you're looking for, the goals you want to achieve, and any deadlines you may have. We'll work through style requirements and discuss your brand voice and look.

Quotation and Approval: We'll provide a quote for the content. If approved, we'll need a designated team member to be our point of contact. Together, we'll agree on the scope, sign-off points, and deadlines.

Content Creation Process:

1. 1. Pre-production:
      • Set filming dates
      • Collaborate on script creation
      • Assemble crew and organise gear and locations
   2. Production:
      • Filming at the agreed location
   3. Post Production:
      • Create an initial edit of the content and await feedback
      • Develop motion graphics/animations
      • Once content is approved, proceed with color grading and post sound (including voiceover or sound design/music as needed)
   4. Revisions:
      • At each stage of post-production, you'll have a set number of revisions to provide feedback on the video content
   5. Delivery:
      • Deliver the final assets
      • Offer advice on best practices for using the video

We always tailor our content creation to the intended platform. For instance, if you're planning a marketing campaign on TikTok, we'll ensure the tone, style, and editing cadence are perfectly suited to the platform. This approach guarantees that the content has all the necessary elements to achieve your goals.

The cost for your SaaS video can vary depending on the content required. During our initial meeting with your team, we'll discuss a price range for the video you have in mind. Together, we'll establish the scope, style, and deliverables of the video content. Following this meeting, we'll provide a detailed quote based on all the discussed content needs.

The turnaround time for content varies based on the scope and complexity of the project. After our initial meetings, we'll create a production timeline, which will be revisited when we begin and updated throughout the project to keep everything on track

The length of the video varies depending on the type and placement. For Brand Films, Product Explainers, and Testimonials, we typically aim for 2-3 minutes. Demonstrations are as long as necessary to clearly explain the specific part of the software being highlighted. Additionally, snippets from all these videos can be trimmed into 10-30 second social clips to share across social media platforms or as bite-sized content on your website. Getting you the most out of your video marketing budget.

We collaborate with you to write scripts for brand films. As the expert in your field, we recommend you take the lead in writing scripts for content discussing your software. With our film and TV experience, we then refine the script to ensure it is engaging and shareable.

It’s as simple as clicking a date that works for you on the appointment form below. Book a consultation call with the BRICKOVEN Video team. We look forward to chatting with you.