In today’s fast-paced digital world, a compelling commercial video can be the key to capturing your audience’s attention and driving your business forward. At Brickoven, we specialise in crafting winning commercial videos that not only showcase your brand but also resonate with your target audience. Let’s walk through our process to see how Brickoven can help you create a commercial video that stands out from the crowd. It’s time to make some scroll-stopping content!
Initial Meeting with Brickoven
Our journey begins with a comprehensive initial meeting. This is where we get to know your brand, values, and unique selling propositions. We take the time to discuss your goals, objectives and budget for the commercial video, ensuring we understand what you hope to achieve. Identifying your target audience, platform and their preferences is crucial, as it allows us to tailor our approach effectively. We also encourage you to share any specific ideas or visions you may have and we will take this opportunity to do the same from our side as a huge part of what Brickoven offer is ideation for your brand. This meeting sets the foundation for a successful collaboration, ensuring that we’re aligned with your expectations from the start.
Concept Development with the Brickoven Creative Team
Once we have a clear understanding of your needs, our creative team dives into concept development. During this phase, we brainstorm innovative ideas that align with your brand and objectives. We develop multiple concept options for your consideration and create storyboards or mood boards to visualise our concepts. This collaborative process allows us to refine the chosen concept based on your feedback, ensuring that we craft a narrative that not only captures your brand essence but also engages your audience effectively.
One of our fave ads of 2023/24 is the hilarious GiffGaff ad ‘Are you on GiffGaff or Something’, which shows how effective a little whacky and far-out idea can be so memorable.
The Giffgaff advert “Are You on Giffgaff or Something?” launched in 2023, this lighthearted campaign, created by the agency Pablo, embodies Giffgaff’s “Up to Good” brand positioning by showcasing customer satisfaction and value. Set to a saxophone rendition of Chicane’s “Saltwater,” the ad combines creativity with humour to engage viewers while effectively communicating the brand’s commitment to delivering great service. Through strategic targeting and relatable content, the advert successfully resonates with audiences, making it a memorable example of effective marketing in 2023.
Budget & Scope
With a solid concept in place, we move on to defining the budget and scope of the project. We provide a detailed breakdown of costs and discuss various production options to fit your budget. Outlining the scope of work is essential, as it includes deliverables and identifies any additional resources or talent needed for the project. At Brickoven, we believe in transparency and will work closely with you to find the best balance between your vision and budget constraints.
Your Production Timeline
A clear timeline is crucial for a smooth production process. At Brickoven we create a comprehensive production schedule that includes pre-production planning and preparation, shooting dates and location options, post-production editing, and revisions. If you need actors, presenters or ‘talent’ as we like to call it, we sort it (with your approval of course). Our team is committed to meeting deadlines while maintaining the highest quality standards throughout every stage of production.
Production
This is where your commercial video comes to life. During the production phase, we utilise professional filming techniques with state-of-the-art equipment to ensure high-quality results. Our experienced directors guide talent and crew on set to capture the best performances possible. We pay meticulous attention to detail in lighting, sound, and composition, ensuring that every element contributes to a polished final product. Following production, our post-production team works diligently to edit, colour grade, and add any necessary visual effects or motion graphics to bring your vision to perfection.
The humorous yet genuine portrayal of real-life scenarios by Kleenex aims to resonate with audiences, reminding them that these moments are natural and should be embraced rather than hidden away. This approach not only reinforces the brand’s relevance but also invites consumers to view Kleenex as essential for navigating life’s beautifully messy experiences.
At Brickoven, we’re passionate about creating winning commercial videos that not only meet but exceed your expectations. Our collaborative approach, creative expertise, and technical proficiency ensure that your commercial video will be a powerful tool in your marketing arsenal.
Ready to create a winning commercial video? Contact Brickoven today, and let’s bring your vision to life! Want a quick chat on the phone? Call us on 0161 327 3799
