Professional video interviews are one of the most effective ways to share your business story, highlight company culture, or showcase expert insights. Whether you’re filming for your website, social media, or an internal comms piece, preparation is key to making sure the final video reflects your brand at its best.
At Brickoven Media, we’ve helped businesses of all sizes get ready for their corporate video production, and we’ve put together our top tips to ensure your video interview day runs smoothly.
Tip 1 – Ask the Right Interview Questions
A strong interview starts with strong questions. Avoid “yes” or “no” questions, which often lead to short, unhelpful answers. Instead, focus on open-ended questions that encourage storytelling. For example:
For example: “What do you enjoy most about working here?” rather than “Do you like working here?”
If you want to highlight company culture, you could ask:
“How does our company culture compare to other places you’ve worked?”
These types of questions spark thoughtful, authentic responses that connect with viewers.
Helpful resource: Descript – Interview questions for revealing insights.
Tip 2 – Choose the Right Interviewer
The interviewer sets the tone. A great interviewer makes participants feel at ease and knows how to guide the conversation naturally. This is especially important if your interviewee isn’t used to being on camera.
We recommend using a professional interviewer or presenter, as they:
- Keep the conversation flowing.
- Read body language and adapt questions.
- Help interviewees feel relaxed and confident.
At Brickoven, we often provide professional support as part of our comhttps://brickovenmedia.co.uk/services/commercial-video-production-manchester/mercial video production services to ensure the best results.
Tip 3 – Select the Right Representatives
Your interviewees represent your brand, so choose wisely. If it’s a leadership or comms video, you may have to feature specific executives—but even then, preparation matters. Provide key talking points or a light script they can personalise.
If it’s a company culture or recruitment video, choose people who:
- Are enthusiastic and want to be on camera.
- Can speak clearly and concisely.
- Represent a diverse cross-section of your business.
Remember: forced or nervous participants will come across awkward, which reflects poorly on your brand. The right people will bring your story to life.
Tip 4 – Pick the Perfect Location
Boring, white-walled conference rooms just don’t cut it anymore. Location plays a huge role in how professional and engaging your video looks.
Options include:
- Bright, modern office spaces with energy.
- On-site shots showing people at work.
- Hired studios or external venues with the right aesthetic.
We often do a pre-shoot visit or review photos of your office to help plan the best backdrops. If needed, we bring props or set pieces (like plants or modular backgrounds) to add visual interest.
Tip 5 – Know Where the Video Will Be Used
This is the most important question we ask clients: Where is the video going, and what do you want it to achieve?
Different platforms require different approaches:
- YouTube & Vimeo – great for longer-form content and SEO.
- LinkedIn – ideal for professional brand storytelling.
- Instagram & TikTok – best for short, engaging, vertical content.
- Internal comms – often longer, more informative, and formal.
By deciding the primary platform in advance, you’ll save editing time and ensure the video format, tone, and framing fit your goals. You can even repurpose content for multiple platforms later.
Final Thoughts
With the right preparation, professional video interviews can be one of the most powerful tools in your content strategy. They build trust, highlight your people, and communicate your brand in a way text alone never could.
At Brickoven Media, we bring experience across corporate interviews, brand storytelling videos, and case study video production. We’ll guide you through every stage—from questions and locations to filming and editing—to make sure your video delivers results.
Ready to film your own professional video interviews? Contact our team today or see examples of our recent work.