Fashion Social Media Content

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About the Project:
Client: Missguided via Campfire
Year: 2019
Production: Fashion Social Media Content – Missguided Presents: Dare To Win with Love Island stars @josephgarratt + @christophertaylorofficial

DIR: Alex Brown
DOP: Oliver Bates and Lewis Holgate

The Shoot – Brickoven was brought on board during the pre-production stage to help plan and execute an energetic and dynamic Fashion Social Media Content video for their Instagram TV (IGTV).

The premise: A super fan of Missguided contacted Nitin Passi, the fashion brand’s founder and CEO, asking if he could make her dreams come true and buy her something from her wish list. Missguided’s marketing team then devised the idea for a video centered around this concept but didn’t quite have the means to execute it.

Brickoven helped the team plan and carry out the London at their flagship store in Kent’s Bluewater. Our challenge was to take their ideas and turn them into reality.

We were instrumental in orchestrating the logistics, crew, and production equipment, ensuring the day’s shooting went smoothly. As acting production coordinator on the day, Oli juggled the small five-man crew to guarantee the best visuals, audio, and performances from our crew and Love Island cast members. This meant we could deliver the best possible product to the Missguided editors.

The end product speaks for itself. We would like everyone involved: Campfire, Missguided and Love Islands’ Chris Taylor and Joe Garratt, and finally the star of the show Vanessa.

Who is Missguided? – Missguided was established in 2009. Since its launch, the online retailer has experienced rapid growth in the UK and has expanded into the US, Australia, France and Germany. Missguided is a UK-based multi-channel retailer selling clothes aimed at 16–35 year old women. Missguided’s headquarters were in Salford, Greater Manchester until 2015 when they moved to Trafford Park.