Do ‘Consumers prefer businesses with video’ ?

‘Consumers prefer businesses with video’

We’ve heard, read and have even said this line so many times now (Guilty as charged)……but is it true?

I took some time out today to do some Google-fu to see if I could get to the bottom of this well-used statement and here is the TL:DR

‘A Brightcove study found 93% of B2B buyers said video was important in building trust in a business.’

This is a MEGA stat. This trust can be the difference between making a purchase or moving on.. People will seek out videos to learn about brands’ products or services which will help them inform purchases as it gives them a clear understanding as they can visualise it themselves.1 in 4 consumers actually lose interest in a company if it doesn’t have video. It’s quite eye-opening.

– The scientific basis in all this is that people are emotional learners and find it easier to connect with a human on screen, rather than text. From birth we engage with faces and it’s a pivotal part of how we process our information. Whether that’s getting someone from the company in front of the camera, putting a human connection to the brand or getting a few testimonial videos from customers, it’s all about building trust with potential customers. Video reviews massively influence buying decisions, as they can be more authentic than the brand’s own videos.

–We love to learn via stories. There is science to back up that stories form a core part of the conversion process. When learning about a brand or product a video gives people an engaging medium for the story, holding attention for much longer than text or static images. Also when asked, people can recall more information from a video than from a wall of text.

BRICKOVEN loves to collaborate with businesses on crafting their video content and our knowledge and experience of each platform (TikTok, YouTube, Instagram, LinkedIn, Facebook & Vimeo) helps us get you the best value for your product.

If you want some exciting marketing videos filmed, get in touch with us at info@brickovenmedia.co.uk or call us at 01613273799.

Below are my sources to back it up, they should all link to original studies/infographics too, not blogs, linking to blogs, linking to blogs, linking to blogs…….

https://www.brightcove.com/en/resources/downloads/reports/find-out-why-b2b-buyers-turn-to-video-before-they-buy-anything/

https://www.thinkwithgoogle.com/marketing-strategies/video/youtube-video-formats/?_gl=1*1xopqgx*_up*MQ..*_ga*MjEzODc4MTA1OS4xNjk5NDQ1MDI1*_ga_BXYLHC2HPB*MTY5OTQ0NTAyNC4xLjEuMTY5OTQ0NTA0My4wLjAuMA..

https://www.brightcove.com/en/resources/downloads/reports/download-using-e-commerce-video-to-drive-sales/

https://cxl.com/blog/the-science-of-storytelling-memory-motivation-and-its-impact-on-cro/#h-conclusion

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3898692/

https://blog.hubspot.com/marketing/state-of-video-marketing-new-data

https://www.wyzowl.com/testimonials-statistics/

https://animoto.com/blog/social-media/video-marketing-trends

https://animoto.com/blog/news/business-video-trends-infographic

https://blog.hubspot.com/marketing/content-trends-global-preferences

https://www.zendesk.co.uk/blog/customer-service-and-lifetime-customer-value/#georedirect

https://www.brightlocal.com/research/local-consumer-review-survey/?SSAID=314743&SSCID=b1k7_8w4oj