Don’t worry, this isn’t a new fad and you don’t have to make a trip to the countryside to harvest a video. Organic marketing is a term used for a style of content marketing that doesn’t rely on pushing out content via paid ads. It revolves around the idea of outputting content related to your business and or field that informs, entertains, or adds to the conversation.
It’s a great way of engaging and even mobilising your audience. It can position you as a market leader/ expert in the field and gives people a reason to keep coming back to your social media or site other than to use your services.
By clever use of organic video marketing, you can also help boost your place on Google and YouTube. This type of marketing is a great way to create brand ambassadors out of your customers and they can even act as a sales pipeline by sharing your content further.
Sounds too good to be true right?
70% of YouTube viewers have made a purchase from a brand as a result of seeing it on YouTube
79% of the people say an Instagram video has convinced them to buy a product or software
Having a video on a landing page makes it 53% more likely to show up on page 1 of the Search Engine Result Page
I hear you asking, This is all well and good but how does it actually work and how can I do it?
How does it work?
The easiest way to get this across quickly is by using show and tell with a company that does it well.
Aputure is a film light manufacturer in the USA. They have a great organic marketing outreach through youtube. They produce educational videos on lighting setups presented by up-and-coming talent from the film industry. These videos are viewed by potential customers, then often shared on social media. They also get frequently re-blogged by film education websites helping with backlinks. It’s a great way to showcase their products that aren’t just using a direct sales approach.
By creating informative videos about topics in the space, you are seen as a thought leader and knowledgeable about your sector.
With a suite of entertaining and useful videos, you give customers a reason to share this content with their circle, turning them into little marketing machines.
Adding a call to action (CTA) at the end of your videos can easily direct customers to your website, inform them about a new product or service, direct them to an offer or book onto a call with you and the team.
At this point, it won’t feel like a straight-up sales pitch, as it isn’t a 1-dimensional sales advert.
A crucial part of this strategy is that it doesn’t feel like pushy direct sales, but works as sales nonetheless.
It also helps Google by tapping into keywords in your title and description. It then pushes out to people searching for these terms on Google and YouTube as well as other socials. Also, videos appear on searches as you can see below
Here’s an example of video content ideas you could use in organic marketing campaigns with examples:
|Informational videos of your sector||Renewable||New developments in solar|
|Educational content||Coffee||How to make a latte|
|Entertainment||Travel||Top 10 things to do in Rome|
|Videos about your company||Beer||How we started|
|Behind the scenes look into your business||Social media||A day in the life of an account manager|
|Interviews with others in your sector||Outdoors/lifestyle||Interview with Bear Grylls|
|Joining in on a discussion in your sector||Tech||Our takeaways from Apple’s WWDC|
Brickoven loves to collaborate with businesses on crafting their organic content and our knowledge and experience of each platform (YouTube, TikTok, Instagram, Facebook, LinkedIn, Vimeo) helps us get the best value for your budget.
If you want organic video content for your social channels filming, get in touch with us at firstname.lastname@example.org or call us at 07840349091.